How We Work

Key to our approach is the integrated way we work with our clients.

Whether we’re delivering discrete projects, or providing ongoing support, we develop a detailed understanding of your organisation. Working in partnership with your experts, we raise awareness of your products and services, ensuring you engage effectively with your audiences.

Bringing passion, enthusiasm and integrity to everything we do, we encourage positive, proactive team-working to get the job done.

Communications activity works best when there’s a clear plan in place, with activity that directly supports your objectives.

We work with organisations to review their current approach to PR and marketing, and provide realistic recommendations to improve outcomes.

With priorities set, we provide ongoing strategic advice and implementation support as required.

We were commissioned by NHS Arden Commissioning Support Unit (now NHS Arden & GEM CSU) to complete a thorough review of the organisation's web content and marketing literature, before developing a communications strategy and implementation plan to raise awareness of the CSU's services. We worked closely with the in-house commercial marketing team to fully understand the positioning and specialist skills offered by the organisation, in order to help them establish a clear niche within a crowded marketplace.

Since then, we have continued to provide Arden & GEM with proactive PR and marketing communications support. Our role includes identifying media opportunities, drafting articles and award submissions, developing case studies and other marketing materials, and supporting events.

We have continually exceeded our targets, which has seen the organisation win multiple industry awards, secure thought leadership opportunities in a range of healthcare commissioning titles and develop a comprehensive suite of marketing materials.

CMC successfully delivers a range of marketing and PR support services for NHS Arden & GEM CSU. The CMC team has successfully dissected and articulated a complex integrated service portfolio in a way that resonates with our target audiences. Their PR activities have significantly raised the profile of our organisation, and senior team, through extensive coverage in key healthcare titles and a string of high profile industry awards. Catherine and her team are both professional and personable, and deliver a high standard of work within tight deadlines. I would fully recommend their services.
Paul Fradgley, Head of Marketing, NHS Arden and GEM Commissioning Support Unit

Sometimes we all need an extra pair of expert hands to get an important job done.

We work with in-house communications and management teams, to provide specialist PR and marketing communications support, and extend your existing capabilities.

From reviewing your web copy or writing a brochure, to running a consultation or organising an event, we provide the extra capacity and expertise to maximise the impact of your activity.

Leading Warwickshire accountancy firm, HB&O, initially commissioned CMC to review and redraft its core proposal content. As a firm that prides itself on being different, we were tasked with helping translate the organisation’s innovative approach and accessible style in a proposal document, which would more accurately reflect their ethos and values.

We developed a new document which presented essential project details in a clear and transparent manner, and showcased key aspects of the firm’s skills and experience.

We were subsequently appointed to conduct a communications audit and continue to work with HB&O, providing ongoing marketing communications and PR support.

Catherine’s original task to update our proposal document was conducted in a very personable yet professional manner. We were all very impressed with the revised document which Catherine and her team had managed to refresh and modernise yet still maintain our identity and personality. This led to a further, more detailed instruction from us to review our whole marketing strategy.
Mark Ashfield, Managing Directory, HB&O

When specialist renewable energy company, Sykamore Small Wind, was appointed to conduct a feasibility study for small wind on the Isles of Scilly, we were asked to prepare a community engagement toolkit to support the local community in their efforts to raise awareness of the project. The toolkit included an analysis of community engagement options and recommendations, together with briefing materials and case studies designed to ensure the community were able to make an informed decision about the potential role of small wind turbines on the Isles.

Community engagement is a critical and sensitive area of any renewable energy project, specifically one that involves wind. The materials and case studies that CMC were able to pull together for the sessions we ran on the Scilly Isles ensured a real understanding from the community as to what we were trying to achieve.
Ian Cooper, Managing Director, Sykamore Small Wind

Outsourcing some or all of your communications function gives you access to senior level support, without committing to a full-time resource.

We provide outsourced PR and marketing communications services for a limited number of clients.

We develop and deliver comprehensive PR and marketing programmes on your behalf, encompassing strategic advice and practical application. Our collaborative approach is tailored to your requirements and budget, delivering a cost effective solution to your communications needs.

We provided full service marketing and PR support for Lexacom from 2012 – 2015, before facilitating a move to bring some elements of marketing in-house. To support Lexacom’s growth, we implemented a marketing communications and events programme which resulted in a constant flow of sales leads coming into the business.

Working closely with the senior management team to align communications activity with business objectives, our role initially encompassed strategic advice, public relations, international marketing and internal communications.

We continue to work with Lexacom to provide strategic advice, specialist healthcare copywriting and media relations.

CMC has consistently provided work that exceeds expectation and that is on time and on budget. Catherine is a pleasure to work with and has undoubtedly contributed to the success and growth of our company.

we are proud to work with the following organisations:

Castle Medical Centre
Channel 3 Consulting
Harrison Beale & Owen
Leamington Business Awards
NHS Arden and Greater East Midlands
Norton Grounds
Pharmacy To My Door
Playfair Partnerships
Shipston Medical Centre
Shipston Neighbourhood Plan
Shipston on Stour Town Council
South Warwickshire GP
Taste of the Country
Willmott Dixon
I can think of no one better for an organisation to have as an advisor on complicated PR

let’s work 

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